SHOTS AI Unit: Full-Cycle AI Advertising Production
AI production
where you can't see the AI
AI production from the creative agency SHOTS: agency experience combined with what artificial intelligence can do.
For over 9 years we have been creating advertising campaigns for major brands, with more than 300 commercials shot. Now that experience helps us create advertising with AI, with the same attention to directing, light, camera, characters and every detail in the frame.
What matters to us is not how a film is made. It's how it looks.
AI makes possible what used to require big shooting budgets, complex logistics and months of preparation.
But the technology alone doesn't guarantee a good result.
That's why our AI UNIT is made up of more than generation specialists: directors and art directors with experience in classic advertising production.
We know how a shot should work. And we know what to do when AI gets it wrong.
Our approach
Directing,
not generating
We approach AI production the same way we approach a classic shoot. We work with story, composition, lenses, lighting, character casting and camera movement.
Because the difference between a merely generated video and a good commercial isn't the technology.
Because the difference between a merely generated video and a good commercial isn't the technology.
AI that doesn't
give itself away
Skin that's too perfect, unnatural movement, sterile light. We know exactly what gives AI away, and we deal with it at every stage.
Our goal is for the viewer to see the story, not the way it was made.
Our goal is for the viewer to see the story, not the way it was made.
Full-scale
production
Behind every project is a team responsible for the result, from the first frame to the final file.
Clear stages, quality control, a director on the project and no one-button magic.
Clear stages, quality control, a director on the project and no one-button magic.
AI or a shoot?
It depends on the task.
We don't try to do everything with AI alone.
Sometimes the best solution is a fully generated film. Sometimes it's a classic shoot extended with AI.
We choose the approach that gets the result you need without wasting time or budget.
Sometimes the best solution is a fully generated film. Sometimes it's a classic shoot extended with AI.
We choose the approach that gets the result you need without wasting time or budget.
From a single film to a whole campaign
We create commercials, characters, locations and visual worlds for brands.
And we adapt them for digital, outdoor, retail and other communication channels.
Our AI projects include work for izi mobile, Morshynska, Roshen, UNITED24 and Forbes.
Some of our work
FORBES UKRAINE TECH 2026
A campaign for the Forbes Ukraine Tech event about businesses that keep putting off their update while the market has already moved on. All production by AI Unit.
GO EASY WITH IZI
A new platform for a mobile operator in Kazakhstan. AI Unit built the whole world of IZI City for the campaign's films and visuals.
MORSHYNSKA TEA
An iced tea brand launched without a single shoot. The promo film and illustrations were fully generated with AI.
ROSHEN × VOCEA ROMÂNIEI
Roshen's sponsorship communication for The Voice of Romania, together with the Drama Queen agency. Production by AI Unit.
WHAT ENEMY DRONES ARE MADE OF
A social project with UNITED24 Media. The drone's voice was built from AI clones of propagandists, and the visuals were generated with AI.
THE FIRST FULL AI PROJECT BY SHOTS AI UNIT
This is where our current AI pipeline started to take shape. For the first time, we fully dropped the physical limits of classic production.
Have a task?
Let's talk.
You don't need to come with a ready script or a clear idea of how exactly to use AI.
Tell us what needs to be done. We'll suggest how to make it happen.